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ABOUT
#GenSpain is a community of independent creatives working toward a future where Spanish designers, brands, and artists receive the respect and visibility their work merits. In order to achieve this, we stand for togetherness. In a world increasingly marked by division, we believe fashion has the power to build bridges between cultures and celebrate their richness. Spain has long been a source of inspiration, yet few Spanish designers have gained the global recognition they deserve. Our mission? To elevate the ‘Made in Spain’ label—at home and on the world stage.
VALUES
Craftsmanship: we stand behind artisans and the traditional techniques that have shaped—and continue to shape—Spanish culture and heritage.
Authenticity: our community is made up of individuals, each with their own stories and voices—and we want those to shine through. We strive to be a true and honest reflection of our unique identities, both as artists and as human beings
Quality: we prioritize quality over quantity, believing that a more responsible, slow-paced fashion industry is not only possible—but essential. By engaging
with our customers on a deeper level, we aim to educate and inspire them to invest in timeless pieces that reflect their personal style and stand the test of time.
Sustainability: We are committed to sourcing the most sustainable fabrics and materials, adopting responsible practices in our workspaces, and minimizing our environmental footprint wherever possible.
Unity: everything we do reflects our belief that the fashion industry can be stronger and more meaningful when genuine collaboration and cooperation are at its core.
THE DESIGNERS
Carlota Barrera is the creative director’s eponymous menswear brand founded in London in 2019. Utilising Carlota’s queer female gaze as a key reference on perspective, the brand explores modern reinterpretations of classic garments, celebrating Spanish heritage, queer history, and evolving identities. Characterised by an interplay between simplicity and boldness, the pieces embody a study of the balance between timelessness and contemporaneity, between sobriety and sensuality. With local production, shows at London Fashion Week, events in Paris, London, and Milan, and internationally renowned retailers, Carlota Barrera has presented collections and collaborated with artisans, artists, creatives, and global brands from its inception to the present day.
Leandro Cano founded his namesake label in 2012 and he is now one of the most renowned and talented fashion designers in Spain for both men and women. He has dressed internationally acclaimed artists like Lady Gaga and always explores new challenges that connect fashion and culture. Leandro uses fashion as a means for self-expression and he sees and approaches each of his designs as unique pieces of art. Leandro Cano is a visionary, he is ahead of mainstream fashion trends and he masters the use of volumes in a very harmonic and coherent way. The result is an exclusive piece where craftsmanship meets innovation made with the highest quality fabrics and materials.
Southern Spain-born designer Ernesto Naranjo established his namesake label in 2018. He graduated with both BA and Ma Degree from Central Saint Martins and worked at Maison Margiela under the direction of its Creative Director John Galliano in both Artisanal and Prêt-à-Porter lines. “Family first” is the foundation of every concept chosen for his projects. Community and the characters within it are important for the research and creative process of the collections. Ernesto is one of the most talented womenswear fashion designers in Spain who is also expanding internationally with a settled customer base in Asia.
Moisés Nieto is a sustainable womenswear fashion brand founded in 2011 with craftsmanship, attention to detail and sophistication at the core of its DNA. Moisés’ collections encourage an ongoing dialogue between tradition and innovation, social context and personal background, local art and the industry on a global scale, always using fabrics and materials that are 100% made in Spain. Moisés Nieto also acknowledges the power of clothes to communicate and to drive change and such beliefs are very present throughout his creative process. He has also won some of the most prestigious awards in Spain and has become one of the go-to fashion designers among Spanish royals such as Queen Letizia.
Miguel Becer was born in Cáceres, in 1985. After graduating from Escuela de Arte nº2, in Madrid, and working with famed Spanish designers and brands such as Amaya Arzuaga, Juan Vidal, Ángel Schlesser and Bimba y Lola he founded MANÉMANÉ in 2014, his own womenswear and menswear label. In 2015 Miguel was proclaimed the best young designer in Spain, and, since then, he has established his name beyond our borders, with Rosalía, Beyoncé, Dua Lipa, and Kim Kardashian among some of the celebrities wearing his unapologetic designs.
‘Mans’ comes from Demans, one of the surnames of the founder and creative director Jaime Álvarez who started his womenswear and menswear fashion house in 2017. With a focus on immaculate and exuberant tailoring and vibrant colors, Mans believes in the elegance and sophistication of classic pieces but embraces the need for results that go beyond fashion, offering a lifestyle and an image that defines the modern man of today. From evening wear to basics, Mans merges classic references and youth cultures with influences from Savile Row workshops to Japanese techniques with a balanced playfulness.
Juan Vidal’s work is defined by a pursuit of technical perfection, a sensitive exploration of feminine strength, and an ongoing investigation into seduction. His womenswear collections are deeply influenced by his artistic background, particularly in the use of color, conceptualization, and volume. He draws inspiration from classical, iconographic, and artistic references, which play a crucial role in his creative process. Additionally, his dedication to achieving maximum technical precision is rooted in his family tradition. He is currently one of the most popular fashion designers in Spain, and he is now drawing up a strategy to grow internationally.
we are #GENSPAIN
we are #GENSPAIN
we are #GENSPAIN
we are #GENSPAIN
we are #GENSPAIN
we are #GENSPAIN
we are #GENSPAIN
we are #GENSPAIN
we are #GENSPAIN
PRODUCTS
Short Stories
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